How to Start a Hotel business - Lessons Learned From Hilton and Ritz

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When starting a hotel business consider the life and lessons of some of the most hoteliers as a source of inspiration. Here are a couple of lessons culled from the lives of two of the most prosperous hotel entrepreneurs, Conrad Hilton and Cesar Ritz.  

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Conrad Hilton  

Hilton, born on Christmas Day, 1887, began his occupation in the legislature of New Mexico, his home state. He served in World War I and started his first inn in New Mexico. He subsequently began buying and starting hotels throughout Texas. Hilton's hotel empire survived losses in the Great Depression and went international after World War Ii. Hilton was associated with generous charitable giving, but was a shrewd businessman.  

Hilton is quoted as giving an very practical piece of guidance to hoteliers: "If you are 100% occupied, you are not charging adequate rent." This statement runs against the intuition of a new hotel owner to focus on renting every potential room on every potential night because a room that goes unrented will mean revenue lost forever.   Hilton recognized that if you reach that point of 100% occupancy, you are well losing money. Additional guests are being turned away and the guests in your rooms would have been willing to pay more. Take his guidance and seek to maximize revenue per available room and not the occupancy rate of your hotel. Make sure you are spending as much time or resources mental about pricing as you are about booking guests. Yield administration systems with faithful monitoring can sustain with this.  

Cesar Ritz  

Ritz was born in the Goms Valley in Switzerland in 1850, the son of a mountain farmer. He learned the hospitality business from the bottom up, first waitering at a luxury hotel while in his 20s. He went on to come to be the restaurant-manager of a hotel and built a reputation as having a knack for attractive kings and diplomats. He bought and opened numerous hotels before his crowning achievement, the Hotel Ritz Paris.   Cesar Ritz opened the Hotel Ritz Paris in 1898 with a celebration.

Isn't the opportunity of your hotel worthy of celebration? Your hotel may not be as ostentatious as the Hotel Ritz, but it will have an foremost impact for both the staff you employ and the society it will come to be part of. Hotels build the capacity of a society for tourism and business and can have an very determined economic impact. Find a way to celebrate this opportunity to build relationships for the future. Use the opportunity to ask members of local government, the tourism board, partnering and neighboring businesses, and even other hotels (if they are ever booked up on a given night, wouldn't you like them to refer their customers to your hotel?) so that they can all learn about the services your hotel will offer and see the kind of hospitality your hotel will offer first-hand.

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